In the past two weeks, some of Gen Z’s favorite brands—like candy-colored Madhappy and cool-girl athleisure Sporty & Rich—have launched collaborations with millennial-loved labels like Freecity and Juicy Couture, known for their California-ready sweatsuits and tracksuits. The reception has been overwhelmingly positive, especially for the Madhappy x Freecity collab that led with Gen Z social media stars and sisters Devon Lee and Sydney Carlson.
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